The Vintage Porsche Ads Collection

Bold statements with a big impact. For decades, Porsche advertising was as sharp-witted as the cars themselves: confident, irreverent and occasionally cheeky, written for drivers who never needed to be told why a 911 mattered. This collection brings those lines back, each poster a careful remaster of the original copy and photography, restored for print at full resolution.

Take a stroll down memory lane, from the 356 Speedster and the 930 Turbo’s “Beat the Traffic Home” to the 944 Turbo asking “Why Buy a Miata?”, the 944 S2’s “Check Your Pulse”, the 956 Le Mans winner and the 993 Turbo. Later chapters follow the same spirit, with the 959, the Carrera GT and the Taycan given the vintage treatment. The story behind one of these remasters, and why a black 964 Carrera poster started it all, is told in Remastering the Iconic Porsche Advertisement Poster.

Find the line that makes you grin, and hang it where you will see it every morning. If you would rather see your own Porsche in a period ad of its own, we also create commissioned print ads of your car.

Each of these remasters has its own entry in the Porsche chapter of our Lost Ads Archive, which pairs the original headline with the history of the car it was written to sell.