Behind the Poster: The Porsche 944 “Check Your Pulse” Ad – Then and Now
The Original Ad: A Product of Its Time
In the late 1980s and early 1990s, Porsche was hitting a sweet spot—balancing performance with affordability. Enter the Porsche 944 S2, a front-engine, rear-wheel-drive sports car that carved out its own legacy in Porsche’s illustrious lineup. To match its bold presence on the road, Porsche launched one of its most iconic print ads, led by a headline that didn’t pull any punches:
"If this car doesn’t excite you, check your pulse. You may be dead."
This wasn’t just advertising—it was attitude. Bold, tongue-in-cheek, and confident. The kind of message that resonated with driving enthusiasts and Porsche loyalists alike.
Our Modern Remaster: Bringing Legacy to Life
At Custom Car Poster Shop, we believe classic design deserves a second life—with modern flair. That’s why we selected this legendary Porsche 944 ad for a full remastered reimagining.
Our artists meticulously restored the ad’s original layout while upgrading key elements for today’s aesthetics:
- High-resolution detailing for sharper visual clarity.
- Showcase the iconic pop-up headlights in the 80s.
- Wide range of colour choices to custom "paint-to-sample" colour match.
- Modern typography that pays homage to the original, but feels clean and contemporary.
- Subtle texture enhancements that make the car pop on both digital and printed formats.
- A refreshed poster design ready for garages, offices, or any Porsche lover’s space.
This remastered print is a celebration of Porsche heritage—reborn.
Why It Matters
Ads like “Check Your Pulse” weren’t just about selling cars. They were a snapshot of an era when automotive passion met sharp creativity. By remastering this piece, we’re preserving not just Porsche history, but a piece of car culture that still resonates today.
Whether you owned a 944, dreamt of one, or just appreciate great design, this remastered piece is for you.
Get your pulse racing again. Shop now.